Part of Growing Up: Childhood Immunization Campaign
Part of Growing Up is a multi-media campaign for the Santa Clara County Public Health Department. It's purpose is to change people's perceptions of childhood vaccinations so that they are seen as part of a childhood milestone, much like learning to ride a bike or having a first birthday. The primary target populations are the Latinx, Vietnamese, and African American communities.
This campaign leveraged print and digital platforms and media outlets, including television and radio ads. Video animations created by Frontiers Animation.